For some reason, car dealers are significantly underutilizing online video. With so many users uploading and watching videos at any given moment, it seems like a no-brainer tactic that domestic car dealers should be eager to implement.
An example of a Chevrolet dealer taking advantage of such an outlet is San Diego Corvette, who has leveraged the power of YouTube to promote one of the dealer's advertisements.
Best of all, the ad isn't showing the same Chevrolet vehicles over and over again, with the same salesy gimmicks. It's simple and it's humorous, which makes for a great television commercial and an even better online video.
Avoiding the gimmicks is the name of the game these days for dealers such as Bob Watson Chevrolet, where their no-nonsense way to advertising has appealed to potential customers.
***
More insights into Chevy dealer marketing shortly.
Wednesday, May 14, 2008
Subscribe to:
Posts (Atom)